Critical designer Tasks
Semiotics
during the lecture we were shown a clip of a wrestling match between "big daddy" and "giant haystacks" and we were asked a few questions regarding the match.
Q. How is the role/character of each wrestler defined and communicated to the audience?
A. Giant haystacks is presumed to be the villain of the match and Big daddy is presumed to be the hero this is communicated by the audience reactions booing for Haystacks and cheering for Big Daddy.
Q. What is the role played by the commentator?
A. The role played by the commentator is to tell the audience the parameters of the fight e.g. fight only won with a knock out. It is also the role of the commentator to give background to the wrestlers and give a play by play recounting of the fight as it happens.
Q. What about the role of the referee?
A. The role of the referee is to make sure the wrestlers stick to the rules and break the fight up if it goes on to far.
Q. Crowd response - is the action in the ring clear to follow? if so, how is this made possible?
A. Yes the action is clear as the movement is exaggerated and the commentator’s jobs are to make it clear.
Q. Based on observation - would you classify wrestling as a sport?
A. The definition of sport is an activity involving physical exertion and skill in which an individual or team competes against another or others for entertainment. So based on this and the goal of wrestling I believe it fits the definition even if it may be scripted.
Q. How is the role/character of each wrestler defined and communicated to the audience?
A. Giant haystacks is presumed to be the villain of the match and Big daddy is presumed to be the hero this is communicated by the audience reactions booing for Haystacks and cheering for Big Daddy.
Q. What is the role played by the commentator?
A. The role played by the commentator is to tell the audience the parameters of the fight e.g. fight only won with a knock out. It is also the role of the commentator to give background to the wrestlers and give a play by play recounting of the fight as it happens.
Q. What about the role of the referee?
A. The role of the referee is to make sure the wrestlers stick to the rules and break the fight up if it goes on to far.
Q. Crowd response - is the action in the ring clear to follow? if so, how is this made possible?
A. Yes the action is clear as the movement is exaggerated and the commentator’s jobs are to make it clear.
Q. Based on observation - would you classify wrestling as a sport?
A. The definition of sport is an activity involving physical exertion and skill in which an individual or team competes against another or others for entertainment. So based on this and the goal of wrestling I believe it fits the definition even if it may be scripted.
reading words & images (cont. of semiotics)
What is anchorage? Anchorage is the link between a word and its associated image, where image and text stand in a complimentary relationship.
Types of Anchorage;
word specific - providing all or most of the information needed to decode message.
image specific - images providing all or most of the information needed to decode message.
dual message - Words and images communicating the same message, either in tone or content.
interdependent (or convergent) - Words & images working together whilst also contributing information independently … to convey an idea that neither could do alone.
parallel (or divergent) - Words & images appear to follow different ‘paths’ and/or communicate ideas that do not seem to intersect.
what is denotation and connotation
Denotation is the primary meaning - the most immediate reading of a sign. literal deduction which reflects broad opinion or consensus.
Connotation is the secondary reading - for example the reader/viewer may pick up on; style, mode of production, medium & materials, plane of expression, abstraction, objects as ‘inducers of ideas’ - words and images may trigger off associated readings or link to other concepts.
Intertextuality is the link between one text and another?
Types of Anchorage;
word specific - providing all or most of the information needed to decode message.
image specific - images providing all or most of the information needed to decode message.
dual message - Words and images communicating the same message, either in tone or content.
interdependent (or convergent) - Words & images working together whilst also contributing information independently … to convey an idea that neither could do alone.
parallel (or divergent) - Words & images appear to follow different ‘paths’ and/or communicate ideas that do not seem to intersect.
what is denotation and connotation
Denotation is the primary meaning - the most immediate reading of a sign. literal deduction which reflects broad opinion or consensus.
Connotation is the secondary reading - for example the reader/viewer may pick up on; style, mode of production, medium & materials, plane of expression, abstraction, objects as ‘inducers of ideas’ - words and images may trigger off associated readings or link to other concepts.
Intertextuality is the link between one text and another?
decoding advertising
Linguistic Message
Denotation – The ad is very minimalistic with its words it just says “Joy Dior The New Fragrance” it is very direct with just the name ”Joy Dior” of the product and what it is “The New Fragrance”. The font is Nicolas Cochin Regular Connotation – the font gives off a very elegant high class feel to appeal to that audience. Image Message Denotation – It is a famous actress (Jennifer Lawrence) swimming in water. The product is in the right corner. Connotation – it makes the association towards upper class/celebrity market, its saying that she/people of her status would use this product so if you use it then you could be her/like her. |
graphic code of comic books
Scott McCloud came out with the idea that in most comic strips you can see one of six types of transition between each panel.
Moment to Moment
moment to moment is a small lapse in time from one panel to the next. for example the time it take for a character to smile or an insect crawling up a wall.
Action to Action
this is where you have the same character, same location or setting, but the character is doing different things. for example you have a character pouring a drink, then drinking that drink, then burping after finishing the drink.
Subject to Subject
This is where you're within the same scene, or same concept, and you move from either one character to another character, or one character to an object within the scene.
Scene to Scene
This is where you have dislocation in the narrative. When you get a significant movement of time or space between panels. usually you'll find if you've looked at lots of comic books scene to scene transitions are usually taken care of with a page turn, you'll usually find that a scene will end the bottom right hand corner and then you'll turn the page and there'll be a scene scene change.
Aspect to Aspect
This is a scene setting transition type, so in terms of the action progression between panels it has been paused you have just been moved to a different vantage point to give us a sense of context. This type of transition is more common amongst Japanese manga comics.
Non-sequitur
this is where we have images which are placed together which don't appear to have a large correlation between them.
TBC
Moment to Moment
moment to moment is a small lapse in time from one panel to the next. for example the time it take for a character to smile or an insect crawling up a wall.
Action to Action
this is where you have the same character, same location or setting, but the character is doing different things. for example you have a character pouring a drink, then drinking that drink, then burping after finishing the drink.
Subject to Subject
This is where you're within the same scene, or same concept, and you move from either one character to another character, or one character to an object within the scene.
Scene to Scene
This is where you have dislocation in the narrative. When you get a significant movement of time or space between panels. usually you'll find if you've looked at lots of comic books scene to scene transitions are usually taken care of with a page turn, you'll usually find that a scene will end the bottom right hand corner and then you'll turn the page and there'll be a scene scene change.
Aspect to Aspect
This is a scene setting transition type, so in terms of the action progression between panels it has been paused you have just been moved to a different vantage point to give us a sense of context. This type of transition is more common amongst Japanese manga comics.
Non-sequitur
this is where we have images which are placed together which don't appear to have a large correlation between them.
TBC
subculture & the meaning of style
What is the definition of Sub-Culture. A Sub-Culture is the way of life, customs, and ideas of a particular group of people within a society that are different from the rest of that society. The term subculture has a long history, you can date it roughly back to roughly back to the 1980s used in early academic studies to refer to deviant groups, or an urban underclass in in key urban centers, Manchester, London, Glasgow. The prefix sub suggests as you would imagine a lower rank subordinate or subterranean.
https://dictionary.cambridge.org/dictionary/english/subculture - Cambridge Dictionary
examples of sub-cultures;
Punk Cultural Capital
https://dictionary.cambridge.org/dictionary/english/subculture - Cambridge Dictionary
examples of sub-cultures;
- Punk
- Goth
- The Beats
- Emo
- Mods
Punk Cultural Capital
Global Culture & Ethical Design
Artists that take a strong political stance in their work.
Banksy
English graffiti artist and international prankster Banksy has managed to become one of the world's most recognized artists while remaining relatively anonymous. Staying true to the credos of Street Art, he's built a celebrated body of work, both permanent and impermanent, that utilizes satire, subversion, dark humor, and irony to create resonant social, political, and humanist messages for the masses on a populous and public level. His style is universally familiar, founded on a signature stencil aesthetic that has elevated him from mere man with a spray can to a highly creative artist in his own right. He is responsible for catapulting guerilla work into the mainstream as a viable form of art.
Banksy
English graffiti artist and international prankster Banksy has managed to become one of the world's most recognized artists while remaining relatively anonymous. Staying true to the credos of Street Art, he's built a celebrated body of work, both permanent and impermanent, that utilizes satire, subversion, dark humor, and irony to create resonant social, political, and humanist messages for the masses on a populous and public level. His style is universally familiar, founded on a signature stencil aesthetic that has elevated him from mere man with a spray can to a highly creative artist in his own right. He is responsible for catapulting guerilla work into the mainstream as a viable form of art.